Marketing Strategy

Build a Cause Marketing Plan for Goodboy kitchen

Its a kitchen for the good-est boy - our furry four-legged friend - our dogs! If you like social media, pets, and pets on social media - you probably have what it takes to design an amazing marketing plan for this company.

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Role

Marketing Manager

Industry

Food & Beverage

Menterns at work

Level

Basic

Time Commitment

Submit First Draft in 15 days

Duration

30 days

Tools you’ll learn

Here’s What You Work On

About the Company

Pets are clinically proven to reduce stress and boost the mood of their companions. As all pet parents would vouch for, pets are great companions. However, raising pets can be tough. This is where Goodboy kitchen comes to the rescue. The dog lovers at Goodboy kitchen ensure that your dog gets the best diet. With preservative-free, freshly cooked meals delivered at your doorstep, you can rest with a stress-free mind and your dog, with a full stomach! Not just meals, they have snacks for those cravings too!

Explore

the following work techniques

Cause marketing

Customer segmentation

Market research

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Bridging the gap

Having pets is not an easy task. For working professionals, this can be a little too demanding. Not to worry! There are many pet care enterprises that make pet parenting the joyful experience it is supposed to be. With the emerging nature of this sector, not many people know of these companies. An effective marketing strategy is exactly what they need right now. Cause marketing is when a for-profit business champions a social or environmental issue to increase both profits and awareness. With more conscious customers, a cause marketing plan is a good bet for any business to increase brand awareness.

Apply

the following skills

Customer research

Marketing insights

Marketing strategy

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Expected output

You are required to build a cause marketing plan for Goodboy Kitchen, a pet care company.

Create

the following deliverables

Customer research for the company

A cause marketing strategy for a pet care company

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What you’ll need before starting

Looks like you don’t need anything to start this Menternship, so go ahead and enroll yourself now!

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Meet Our Certified Menterns

It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.

There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies.

My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.

My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook.

Build a Cause Marketing Plan for Goodboy kitchen

Explore our curated Resource Hub

Get Guidance in One-on-One Mentor Hours

Ask Questions in our Biweekly AMA

Resolve all doubts on Mentor Support Chatbox

Get Actionable Mentor Feedback on your work

Learn & Network at the exclusive Mentern Perks Club