Marketing Strategy

Create a Marketing Plan for a Premium Home Automation Device - AURA

Can you create a marketing plan that can beat Amazon's Alexa? Let's get started and find out!

Certified by

Role

Marketing Manager

Industry

Internet of Things

Menterns at work

Level

Intermediate

Time Commitment

Submit First Draft in 15 days

Duration

30 days

Tools you’ll learn

Here’s What You Work On

About the Company

Wozart is a Hyderabad-based smart home automation company. They believe that everyday life should be simple. To meet this mission, Wozart is creating a line of smart home appliances that work well with the world-class smart home products developed by Apple, Amazon, and Google. Wozart's innovation allows you to control all the smart devices in your home from a single app.

Explore

the following work techniques

Smart home device industry

High-tech marketing

Marketing research

Marketing budgeting

Learn more about our Menternship Principle

Bridging the gap

During the pandemic, 51% of the consumers of a smart home device industry - bought a smart home for the first time! Much like e-commerce and ed-tech, the demand for smart home devices grew during the pandemic. As more people spent more time inside their homes, they bought devices that made their homes smarter and more comfortable! This opens up a unique opportunity for marketers in the smart home device industry to sell their products to a whole new target segment. Most smart home devices are bought by consumers who already have one or two smart devices (for instance, Amazon's Alexa or a smart bulb) and are now looking for more accessories (like a smart plug or switch) to enhance the use of these devices.

Apply

the following skills

Customer research

Marketing insights

Marketing strategy

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Expected output

During the course of this menternship, you will collect stories from your neighbourhood and fashion them into social media posts. You will also put them together as a documentary.

Create

the following deliverables

Customer research for the company

Marketing strategy to promote a smart home solution

Learn more about our Menternship Principle

What you’ll need before starting

Looks like you don’t need anything to start this Menternship, so go ahead and enroll yourself now!

Why Do Menternships?

Build Real Skills by doing work, by experience.

Each Menternship experience is powered by the MentorMind experiential learning model. We empower you as a Mentern to produce your own unique real work output through mentoring, deep-learning & applying your learnings to work.

Do Real Work that matches corporate expectations.

All our Menternships are co-created with companies. They are designed for real-time work in the corporate function which allows all levers of a work experience to flourish in your Menternship experience.

Get active guidance from Real Mentors.

You get access to a guild of industry mentors with remarkably diverse experience in their fields. Mentors help you with expert advice, domain guidance or to understand a specific task better. Moreover, you can always depend on our community of menterns, MentorMind Garage, to seek assistance from your co-menterns, guides & mentors!

Showcase your Official Certification.

Successfully completing a Menternship is no less that having practical, hands-on work experience. You earn a Certificate of Recognition from the Menternship partner company which can be showcased on your CV or your LinkedIn as a proof of your real skills!

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As a Certified Mentern you earn a spot in the exclusive Mentern Perks Club, a MentorMind community that opens up networking amongst menterns from across the globe. MentorMind empowers the community with our amazing Perks Club guides, Do-With-Us workshops & access to work opportunities with our Corporate Partners!

Meet Our Certified Menterns

It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.

There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies.

My experience was great as I got a chance to explore subjects like Analytics which are difficult to look for. The Menternship allowed to get subject knowledge and see what goes behind the making and delivering of a product.

My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook.

Create a Marketing Plan for a Premium Home Automation Device - AURA

Can you create a marketing plan that can beat Amazon's Alexa? Let's get started and find out!

Explore our curated Resource Hub

Get Guidance in One-on-One Mentor Hours

Ask Questions in our Biweekly AMA

Resolve all doubts on Mentor Support Chatbox

Get Actionable Mentor Feedback on your work

Learn & Network at the exclusive Mentern Perks Club