Market Research
Innovate Around the Original Recipe of BOLT COLD BREW - a Popular Caffeinated Beverage and Help Create New Variants
It is coffee. It is cold. But, it is a lot more. Here is your shot at designing a brand new kind of coffee.
Certified by
Role
Food and Nutrition Specialist
Industry
Food & Beverage
Menterns at work
46
Level
Basic
Time Commitment
Submit First Draft in 15 days
Duration
30 days
Tools you’ll learn
Here’s What You Work On
About the Company
Staying energetic all day long would be a dream come true, wouldn’t it? You could get so much done and maybe still have it in you to do some more! The dips in energy are a true impediment to productivity. Bolt Cold Brew takes care of that for you! Their range of coffee shots are an immediate boost of energy captured in a bottle. With low calorific value and a promise to keep you energetic and focussed, they are an instant pick me up for any time of the day!
Explore
the following work techniques
Pre-packaged food and beverage industry
Calorific values
Health drinks
Fitness and nutrition industry
Competitor analysis
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Bridging the gap
With an increasing number of conscious customers it is much more important for the food and beverage industry to be mindful of their ingredients, cooking and packaging practices. Consumers are looking for more transparency about the product. At the same time there is a significant demand for healthy, ready to consume products. Enterprises are making the most of this trend by coming up with innovative pre-packaged food products. Creativity and a sense of adventure are what they are looking for in individuals, to produce a whole new product.
Apply
the following skills
Champion the customer
Marketing insights
Marketing strategy
Learn more about our Menternship Principle
Expected output
As part of this menternship, you will come up with two products - cold brew coffee shots and a caffeinated energy bar, with an interesting and tasty combination of flavours that will appeal to the consumers.
Create
the following deliverables
A report on chosen flavours for coffee shots
Recipe for a caffeinated energy bar
Learn more about our Menternship Principle
What you’ll need before starting
Looks like you don’t need anything to start this Menternship, so go ahead and enroll yourself now!
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It was amazing! I learnt so many things like creating engagement on social media platforms. The 1:1 with mentors were super helpful. I learnt how to create Instagram ads, identify goals & do competitor analysis- so many things.
There was a lot of interactive sessions with Mentors. The Menternship I completed gave me a new perspective to how work has to be done. I truly enjoyed working with real figures & actual industry case studies. 
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My experience was very useful as I learnt so much about Fleet Management & Digital Marketing connected to the real-world scenario. I learnt how to actually work with social media channels like IG & Facebook. 
Innovate Around the Original Recipe of BOLT COLD BREW - a Popular Caffeinated Beverage and Help Create New Variants
It is coffee. It is cold. But, it is a lot more. Here is your shot at designing a brand new kind of coffee.
Explore our curated Resource Hub
Get Guidance in One-on-One Mentor Hours
Ask Questions in our Biweekly AMA
Resolve all doubts on Mentor Support Chatbox
Get Actionable Mentor Feedback on your work
Learn & Network at the exclusive Mentern Perks Club